Optimisation and Personalisation

 

Optimise your customer experience, increase conversions, reduce waste

Most businesses are striving to give customers a better user experience. It means that visitors are more likely to become customers. Customers are more likely to remain loyal. Loyal customers become advocates. On the web there are two ways to improve your customer experience – through optimisation and personalisation. Both begin with data and insights, so Mezzo Labs has expertise the to help you to master both optimisation and personalisation.

Conversion Rate Optimisation

We’ll help turn your insights into hypotheses and then test those hypothesis in controlled experiments. No more guess work. No more opinions. Only facts.

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Personalisation

We’ll help you move beyond optimisation into personalisation, by analysing the impact of your experiments on specific segments, rather than the audience as a whole.

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Other services

Analytics Consulting

Mezzo Labs’ Analytics Consulting services help you define and measure success in the digital channel. We offer services to help you use web analytics to transform the performance of your digital team with data-driven marketing.

Analytics Consulting

Analytics Implementation

We provide analytics support for a wide number of web analytics solutions, including Google Analytics, Webtrends Infinity Analytics and Adobe Analytics to name a few. We can create the tags, set up reports, clean up profiles and provide end-user help.

Analytics Implementation

Analysis & Insight

We deliver reports on campaigns, performance dashboards, data-based plans and help with attribution modelling. The right marketing analytics reports to your digital team, helping them make better marketing decisions.

Analysis & Insight