Events

 

Mezzo Labs supports MeasureCamp XI

09 Jun 2017, Posted by Adrian Kingwell in Future Event

Mezzo Labs are proud sponsors of MeasureCamp XI – an open, free-to-attend “un-conference” for those interested in web analytics. Everyone is encouraged to participate in sessions, exchange ideas, and have discussions. The event on 23 September this year is expected to attract over 300 eager…

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Getting to Grips with… GDPR for digital marketers

02 Jun 2017, Posted by Emily Hutchings in Past Event

Mezzo Labs latest event focused on GDPR, the new EU data protection regulation. Although the General Data Protection Regulation (GDPR) sounds more like an IT or legal issue, it’s a highly relevant and topical issue for digital marketers. Mezzo Labs hosted two packed out events…

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Getting To Grips With… Data-Driven Optimisation

06 Dec 2016, Posted by Francesca DelGuidice in Past Event

Data-Driven Optimisation was the first in our new “Getting To Grips” series. This was the best attended event Mezzo Labs has ever had and we’re only hoping to build on this in the future. We were delighted to have three highly-engaging guest speakers, plus Mezzo Labs’ very…

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London Tableau User Group – May 2016

08 Jun 2016, Posted by Adrian Kingwell in Past Event

Li Kim Lee of Mezzo Labs attended the third London Tableau User Group of 2016. Here is a summary of the presentations at the event. Reza Rokni, Google Data @ Google Reza Rokni explained how Google BigQuery is one of the newest database tools on the data…

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Key Performance Innovators

09 Jul 2015, Posted by Iulia Cioara in Past Event

Key Performance Innovators was the 7th event in the Getting Ahead in Web Analytics series. This time there was no specific theme – we just chose three very interesting people who spoke to an audience of about 40 digital marketing managers and analysts in Farringdon. The…

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The Single Customer View

26 Nov 2014, Posted by Adrian Kingwell in Past Event

This is the 6th in our Getting Ahead in Web Analytics series – The Single Customer View.  A 90-minute look at how to build a single view of the customer. Presentations Jamie Brighton – Personalization Spectrum Andy Walker – Creating Order from Chaos – Integrating…

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Disruptive Technology in Web Analytics

24 Sep 2014, Posted by Adrian Kingwell in Past Event

This is the 5th in our Getting Ahead in Web Analytics series – Disruptive Technology in Web Analytics. A 90-minute look at how analytics is disrupting (in a good way) how we do marketing. Presentations Is personal shopping personal enough yet? – Simon Bloom   Insurance,…

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Future of Web Analytics

12 Jun 2014, Posted by Adrian Kingwell in Past Event

The 4th in the GAWA series saw presentations from great speakers on how analytics would look in the future. From cloud-based segmentation from Tealium and a lesson in analysis from SAS, to how analytics is changing the world of sport. Presentations Jay Calavas – Build…

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The Web Analytics Landscape

26 Feb 2014, Posted by Adrian Kingwell in Past Event

This was the 3rd Getting Ahead in Web Analytics event. A two-hour look at the web analytics landscape from 30,000 ft – for anyone who needs to know more about digital analytics. Four experts from Mezzo Labs told all you need to know about the…

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Driving Business Change

26 Nov 2013, Posted by Adrian Kingwell in Past Event

This was the second Getting Ahead in Web Analytics event,  focussing on driving business change and covering the questions: What actually is data-driven marketing and how do we do it? How can I engage senior execs to get them to “think digital”? How do we challenge…

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Getting Ahead in Web Analytics

25 Sep 2013, Posted by Adrian Kingwell in Past Event

This event was the first in the Getting Ahead in Web Analytics series. The event was aimed at web analysts, web analytics managers, heads of digital… even digital marketers who are looking to get into analytics. Held in September 2013, it aimed to give an…

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