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A Web Analyst’s New Year Resolutions

12 Jan 2017, Posted by Phil Craig in Phil Craig, Web Analytics

Phil Craig gives us a full run down of his digital analytics new year’s resolutions for 2017, something that every web analyst would be wise to follow. Whilst 2016 was the year of the celebrity death, 2017 is the year of the digital analyst (not…

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UX analytics in under five minutes

14 Jul 2016, Posted by Lance Nelson in Lance Nelson, Web Analytics

We asked one of our most experienced web analysts, Lance Nelson, to help us understand UX analytics (also known as session replay, click-mapping or in-page analytics). How would you describe UX analytics? UX analytics tracks what a visitor does within a page on your website – which is why it is sometimes…

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Data layers in under five minutes

02 Mar 2016, Posted by Phil Craig in Phil Craig, Web Analytics

Phil Craig explains everything you need to know about data layers but was afraid to ask. What is a data layer? It’s kind of like a Vienetta, actually no it’s not, it’s just the word ‘layer’ reminds me of Vienettas. Anyway, I’ll mop away my…

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