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Google Analytics Advanced Analysis

20 Feb 2018, Posted by Claudia Kendal in Blog, Google Analytics, Training, Web Analytics

Our Google Analytics – Advanced Analysis training course covers the more complex elements of Google Analytics (GA) and Google Analytics 360 (formerly known as Premium). This one-day classroom-based course will provide familiarity with advanced analysis tools and techniques such as segmentation, advanced filters and e-commerce funnels….

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Introduction to Google Analytics

08 Feb 2018, Posted by Adrian Kingwell in Google Analytics, Training, Web Analytics

Introduction to Google Analytics training course covers the fundamentals of Google Analytics (GA) and Google Analytics 360 (formerly known as Premium). This one-day classroom-based course will make you familiar with all the standard reports and help you find answers to your website-related questions. Course overview One-day classroom-based…

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5 ways Oracle can improve Infinity Analytics

05 Feb 2018, Posted by Lance Nelson in Blog, Lance's posts, Web Analytics

Lance Nelson, Technical Analytics Manager at Mezzo Labs, gives you his personal wish-list for Oracle Infinity Analytics, focusing on permissions, report sharing, parameters, and the current lack of a tag management system. Oracle announced on 17th January that it will make Infinity, acquired from Webtrends…

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A/B Testing on Black Friday

22 Nov 2017, Posted by Chris Wallis in Blog, Chris's posts, Conversion rate optimisation

Chris Wallis, Senior Optimisation Executive at Mezzo Labs, explores the benefits and risks of testing during peak promotional periods. Black Friday is fast approaching, bringing with it great opportunities for vendors great and small to test and optimise online. But it’s not all plain sailing….

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Tools and languages for data science

24 Aug 2017, Posted by Tom Davenport in Blog, Data science, Tom's posts

Tom Davenport lists his favourite tools and languages for data science. There are loads of tools and languages that a data scientist can use nowadays. Here are a few of the ones that I turn to… Languages for data science According to a poll by…

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How to learn Data Science

24 Aug 2017, Posted by Tom Davenport in Blog, Data science, Tom's posts

Our resident data scientist, Tom Davenport, talks through his favourite websites for learning data science. I get asked a lot about the best way to learn data science. You can go on a course at a college or university, but there are many online learning…

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