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Phil Craig

 

A Web Analyst’s New Year Resolutions

12 Jan 2017, Posted by Phil Craig in Phil Craig, Web Analytics

Phil Craig gives us a full run down of his digital analytics new year’s resolutions for 2017, something that every web analyst would be wise to follow. Whilst 2016 was the year of the celebrity death, 2017 is the year of the digital analyst (not…

Data layers in under five minutes

02 Mar 2016, Posted by Phil Craig in Phil Craig, Web Analytics

Phil Craig explains everything you need to know about data layers but was afraid to ask. What is a data layer? It’s kind of like a Vienetta, actually no it’s not, it’s just the word ‘layer’ reminds me of Vienettas. Anyway, I’ll mop away my…

Taking the pain out of campaign tracking

23 Mar 2015, Posted by Phil Craig in Phil Craig, Web Analytics

Want to know exactly how someone has arrived at your site? Phil Craig of Mezzo Labs shares his insights on Google Analytics campaign tracking. This is a very simple concept that is often neglected or executed incorrectly. I’ll be looking at Google Analytics campaign tracking,…