Our Team

 

Adrian Kingwell

Adrian Kingwell

Managing Director

Adrian is Mezzo Labs’ founder.

It was his idea to start Mezzo back in 2006, having watched marketing teams spend millions of pounds based on gut feel and ego.

Adrian’s mission is simple: to make the world’s best web analytics company. He won't rest until someone tells him he’s finally made it.

When not “creating wow” and watching TED lectures, Adrian is usually to be found in Lucky Voice belting out 80s indie rock classics.

Blogs by Adrian

Alex Holman

Alex Holman

Insight Manager

Alex brings a strong set of Webtrends and Google Analytics skills from his three years at The Telegraph, where he used various tools to measure the value of content and engagement.

Before The Telegraph, Alex studied Economics at University of Portsmouth.

When not behind a desk, Alex enjoys running, dancing and generally keeping active.

Blogs by Alex

Andy West

Andy West

Web analytics executive
Andy specialises in the world of web analytics, using Adobe Analytics, Webtrends and Google Analytics.

He joined Mezzo Labs having completed his Masters in Digital Marketing & Analytics at Regent’s University.

Previously he worked in marketing analytics at Lloyds Bank, Nectar, Safeway and Tesco.

Outside of work, he enjoys walking the dog, trampolining with his girls in the back garden and learning French… very slowly.

Chris Wallis

Chris Wallis

Optimisation Executive

Chris’ talents lie in optimisation through AB & MV testing. The journey doesn’t end once data is collated and analysed; Chris is well practised in generating novel ideas to mine insights for all they’re worth.

Before Mezzo Labs, he spent two years at Oracle Maxymiser, where he managed testing roadmaps for household brands in the retail sector.

Chris is a huge squash enthusiast. It doesn’t matter whether he’s being thrashed or doing the thrashing, as long as he gets some court time in.

Claudia Kendal

Claudia Kendal

Head of Insight
Claudia is heading up our new Insight team, putting more fact and less guess work into improving performance.

She joins us from Barclays where she spent over ten years working in various roles across Digital, Marketing, Performance Management and Data.

When she’s not in the office, she’s running around after two small children or talking about going to the gym!

Emily Hutchings

Emily Hutchings

Insight Manager

Emily loves to dig into web analytics and adserving data to produce insights and hypotheses.

She is also our resident expert on Tag Management Systems and tag governance.

Before Mezzo Labs, Emily was at Barclays, working in customer research, digital marketing, website development and analytics.

In her spare time, Emily competes in marathons and triathlons, and when not running, she enjoys learning anything that is new.

Francesca DelGuidice

Francesca DelGuidice

Analytics intern
Francesca is gaining great experience in the more technical side of web analytics.

Before Mezzo Labs, she worked in digital analytics and banking at Citibank, Banco de Chile and Web3Corners.

She holds four degrees, including an MBA from St. Mary’s University London and a Masters in Digital Marketing & Analytics from Regent’s University London.

Francesca loves adventure - she once spent 3 years backpacking through 23 countries, bringing her total explored to 36.

Iulia Cioara

Iulia Cioara

Insight Executive

Iulia specialises in getting insight out of Google Analytics, Webtrends and Adobe.

Iulia was one of the shining successes of our internship programme. After taking a Masters in Digital Marketing & Analytics at Regent's University London, she applied to join the programme. Six months later, she is an full-time member of Team Mezzo.

When not obsessing about details, she enjoys high intensity cardio exercises such as shopping and ghetto zumba.

Lance Nelson

Lance Nelson

Web Analytics Manager

Lance is our most experienced web analyst.

Having started in web analytics in 2005, he has seen the sector change from counting server hits into what it is today.

Now a master of Google Analytics and Webtrends, Lance brings a wealth of knowledge to his clients, having worked with blue-chip clients such as Mercedes-Benz, Barclaycard, ITV and Sainsbury’s.

The only things he loves more than analytics are softball, Derby County and being a very proud dad.

Blogs by Lance

Li Kim Lee

Li Kim Lee

Insight Manager

Li Kim uses data visualisations to help clients answer the 'why' questions. In addition to being a long-time user of Webtrends, she also loves Tableau, for data viz, and of course, Excel.

Before joining Mezzo Labs, she honed her analytics skills at scientific publisher, Springer Nature, working in product development for journal websites and mobile apps.

A former New Yorker and reformed secondhand shop junkie, Li Kim appreciates a well-crafted custom report with a fine single malt Scotch whiskey.

Blogs by Li Kim

Natalie Hill

Natalie Hill

Finance Director

Natalie eats numbers for breakfast.

A huge fan of spreadsheets, she was destined to work in finance and spent 15 years as a very happy accountant, controller and finance director in large organisations in the UK, France, India and the USA.

She joined Mezzo Labs in September 2010 and is now the proud controller of all things Accounting and Operations.

She holds the purse, does the number crunching and makes sure that everybody operationally has everything they need to make a success of the Mezzo business.

Phil Craig

Phil Craig

Senior Web Analytics Executive

Phil's background is in content management - prior to joining us in 2013, he was part of the M&G Investments Digital Marketing team that launched 13 international websites.

He now considers himself an Analyst through and through and has gone on to conquer Google Tag Manager and Google Analytics tools.

In his spare time he likes to hack up golf courses and play the spoons on his knee.

Blogs by Phil

Rupert Ashe

Rupert Ashe

Board-level adviser
Rupert helps our senior management team do the right thing. He has 30 years’ experience as a corporate financier, investor relations adviser and CFO for start-ups.

He is also a serial entrepreneur who has started and sold four businesses. He currently runs the D5 Capital Investor Club of angel investors and family offices.

In his spare time, Rupert likes to write. In 2013, he published his first book: 'Making Money From Creativity - How To Sell A Marketing Services Agency’.

Steven Keightley

Steven Keightley

Head of Optimisation

Steve heads up our Optimisation team and is an expert on taking clients from A/B testing to full personalisation.

Before Mezzo Labs, Steve was Head of Client Services at Oracle Maxymiser. Prior to that he spent 6 years in Barclays Digital Banking and 5 years at Accenture.

Steve loves riding his bike. Getting out early on a Sunday morning is the highlight of his week, with the post-ride coffee and cake a close second. He's also a huge podcast fan and hopes to make his own series one day.

Tatiana Calle

Tatiana Calle

Insight intern

Tatiana is the latest person to join us through our successful internship programme.

Before Mezzo Labs, Tatiana was studying for a Masters degree in Digital Marketing and Analytics at Regents University London.

When she’s not working hard in the office, she enjoys dancing to Latin music, exploring new restaurants and trying not to shop online.

Tom Davenport

Tom Davenport

Data Scientist
Tom is our new resident data scientist whose mission is to bring machine-learning into the business.

He joins us on a KTP collaboration with the University of Westminster and working on creating an innovative data science solution to solve some common client issues.

He has just finished two MSc degrees from the University of Stirling in Big Data and Information Technology and is looking forward to sharing his skills with the team.

In his free time, Tom enjoys fencing and exploring the museums of London.