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Lance Nelson

 

UX analytics in under five minutes

14 Jul 2016, Posted by Lance Nelson in Lance Nelson, Web Analytics

We asked one of our most experienced web analysts, Lance Nelson, to help us understand UX analytics (also known as session replay, click-mapping or in-page analytics). How would you describe UX analytics? UX analytics tracks what a visitor does within a page on your website – which is why it is sometimes…

Finding the correct Conversion Rate

22 Apr 2015, Posted by Lance Nelson in Lance Nelson, Web Analytics

How do you know which conversion rate to use to measure success? Lance Nelson of Mezzo Labs shares his ideas on which metrics to use, and when.  When you’re talking about a process such as an online purchase funnel, it depends whether you want to measure the…

Adobe Analytics, Now In Real-Time

30 Oct 2013, Posted by Lance Nelson in Lance Nelson, Web Analytics

Adobe revealed new capabilities in their release of Analytics 1.4 with enhancements mainly addressing the challenge that most marketers face today – identifying actionable insights in real time.