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A Web Analyst’s New Year Resolutions

12 Jan 2017, Posted by Phil Craig in Phil Craig, Web Analytics

Phil Craig gives us a full run down of his digital analytics new year’s resolutions for 2017, something that every web analyst would be wise to follow. Whilst 2016 was the year of the celebrity death, 2017 is the year of the digital analyst (not…

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UX analytics in under five minutes

14 Jul 2016, Posted by Lance Nelson in Lance Nelson, Web Analytics

We asked one of our most experienced web analysts, Lance Nelson, to help us understand UX analytics (also known as session replay, click-mapping or in-page analytics). How would you describe UX analytics? UX analytics tracks what a visitor does within a page on your website – which is why it is sometimes…

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Data layers in under five minutes

02 Mar 2016, Posted by Phil Craig in Phil Craig, Web Analytics

Phil Craig explains everything you need to know about data layers but was afraid to ask. What is a data layer? It’s kind of like a Vienetta, actually no it’s not, it’s just the word ‘layer’ reminds me of Vienettas. Anyway, I’ll mop away my…

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How to activate cross-device reports in Google Analytics

17 Jun 2015, Posted by Adrian Kingwell in Sid Shah, Web Analytics

Sid Shah, web analytics manager for Mezzo Labs, explains how to stitch together individuals across all the different devices they might use while visiting your website. What is cross-device reporting? Cross-device reporting helps us connect visitor session data across multiple devices. It shows us that…

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Finding the correct Conversion Rate

22 Apr 2015, Posted by Lance Nelson in Lance Nelson, Web Analytics

How do you know which conversion rate to use to measure success? Lance Nelson of Mezzo Labs shares his ideas on which metrics to use, and when.  When you’re talking about a process such as an online purchase funnel, it depends whether you want to measure the…

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Taking the pain out of campaign tracking

23 Mar 2015, Posted by Phil Craig in Phil Craig, Web Analytics

Want to know exactly how someone has arrived at your site? Phil Craig of Mezzo Labs shares his insights on Google Analytics campaign tracking. This is a very simple concept that is often neglected or executed incorrectly. I’ll be looking at Google Analytics campaign tracking,…

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