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Adrian Kingwell

 

The best company you’ve ever worked for

13 Apr 2016, Posted by Adrian Kingwell in Adrian Kingwell, Jobs

Four years ago we decided to make this the best company anyone had ever worked for. If a recruiter calls with a better job, we want you to say, “That’s impossible. I work for the coolest analytics company on the planet.” People First To do…

Some special benefits

06 Apr 2016, Posted by Adrian Kingwell in Adrian Kingwell, Jobs

Candidates often ask us what our benefits are, as if working for the world’s coolest analytics company isn’t enough 😉 We have put together a bundle of things that we hope will make working for us even more special. Here are the highlights… Inside Out…

Personal development at Mezzo Labs

24 Mar 2016, Posted by Adrian Kingwell in Adrian Kingwell, Jobs

We encourage staff to join projects that stretch their capabilities and also to attend training courses that accelerate their skills growth. Mezzo Labs sees itself as a talent incubator – we hire exceptional people and help them to grow their talents. You will define your…

Why You Should Consider Google Analytics Premium

03 Feb 2015, Posted by Adrian Kingwell in Adrian Kingwell, Web Analytics

Romain Ammar of Mezzo Labs talks about the capabilities of GA Premium and why you should consider switching. Many advertisers only highlight the fact that Google Analytics Premium is a paid version, but only a few know its real capabilities that make it a top-class…

Webtrends Adds Explore And Lifetime Stream

12 Nov 2013, Posted by Adrian Kingwell in Adrian Kingwell, Web Analytics

Webtrends releases two new additions to its analytics product stack: a big-data query tool and a contextual marketing extension to their real-time data product. At last week’s London Engage event, Bruce Kenny, EVP of Product, took the room through his vision for Webtrends’ products: Democratisation…

5 New Features In Webtrends 10.7

16 Oct 2013, Posted by Adrian Kingwell in Adrian Kingwell, Web Analytics

Webtrends recently presented the latest version of its web analytics platform, Webtrends 10.7. This brings quite a few interesting new features compared with the previous version. For those still on Webtrends 9, this new release may not be perfect, but should finally convince you to…

5 Steps To Web Analytics Heaven infographic

03 Oct 2013, Posted by Adrian Kingwell in Adrian Kingwell, Web Analytics

This infographic shows the steps that an organisation can take towards full use of data to drive performance. Few companies have managed to reach step 5, but none can achieve it without progressing through the previous steps. This slide is useful for explaining to senior…

Web Analytics Landscape infographic

03 Oct 2013, Posted by Adrian Kingwell in Adrian Kingwell, Web Analytics

Our Web Analytics Landscape infographic shows the variety of different software tools in our market space. Or at least, the platforms that a web analyst is expected to be able to access at some point. What’s interesting is that five years ago, there would have…