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This time it’s personal: the future of marketing in financial services

, Posted by Iulia Cioara in Past Event

‘This time it’s personal: the future of marketing in financial services’ was the 8th event in the Getting Ahead in Web Analytics (GAWA) series. The focus of the event was on marketing personalisation and the importance of using marketing data to personalise the online customer journey and improve conversions.

The speakers were:

  • Julian Brewer –  Head of Digital Sales & Products, TSB Bank
  • Gopesh Raichura – Marketing Cloud Evangelist, Oracle BlueKai
  • Nick Fleetwood – Head of Financial Services EMEA, Oracle Maxymiser
  • Adrian Kingwell – Managing Director, Mezzo Labs

Speakers’ presentations

Julian Brewer – The Future of Personal Marketing

Gopesh Raichura – Delivering the Right Message to the Right Audience in a Fragmented Environment

Nick Fleetwood – Optimization: Taking the Personalization Journey from Landing Page to Acquisition Funnel

Adrian kingwell, Mezzo Labs – Making Data Personal

 

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